Hendrik-Jan Francke

Bright Orange Thread
​Lead Inbound Strategist
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Hendrik-Jan is focused on helping B2B companies and non-profit organization transform their brand message into content that converts website visitors into delighted customers.

As the lead inbound-strategist of Bright Orange Thread, he and his team help clients develop shareable content, create websites, and implement strategies that help them be found by search engines and users alike.

Bright Orange Thread started as a website design firm while Hendrik-Jan was teaching design at the University of Delaware. Since the early days, Bright Orange Thread was always focused on one thing: helping the user find what they need. This user-centric philosophy guides Bright Orange Thread’s work as an inbound marketing agency more than ever. Whether the team is creating a blog post, a SEO strategy, or a new website, helping the user find the answer to their question is the number one goal. But there is still one question about Bright Orange Thread that always remains: Where did you come up with that name? Short Answer - Hendrik-Jan has a group of talented (but unprepared) students to thank for such a bright idea.